Usability Testing is Super Important and Easier Than You Think
Location: Room 12 & 13
MONDAY, 9:30 - 10:15 a.m.
You already know that delighted users are a good thing. A user who’s having a great experience on your site will spend more time exploring and engaging with your content, and will leave feeling happy that they accomplished what they wanted. Improving usability strengthens your brand, drives conversions, and can even improve SEO and decrease spending on marketing campaigns. But how do you know for sure if your site is user-friendly? In this hands-on session, we'll show you how to conduct one-on-one usability tests with minimal equipment, time, and money. (Spoiler alert—you don’t need a fancy lab or eye-tracking software.) We’ll cover how to recruit users, how to design and run tests, how to read tester’s minds, how to collect the data, and what to do with it. You’ll have the chance to try the techniques out yourself during the session, and there will be prizes for our intrepid volunteers.
Creative Director, Digital Loom
Victoria Merriman loves creating order and beauty out of chaos, which is why she has naturally gravitated toward digital design and strategy for higher ed. After escaping her dairy-farm upbringing and getting a degree in Visual Studies from Harvard University, she founded Digital Loom in 2000 to take on a contract for Boston University. Since then, Digital Loom has earned a loyal clientele at some of our country’s top schools, including Harvard University, Columbia University, MIT, Wellesley College, and Northeastern University.